How Does Your Book Compare to Excellence in Business Communication, 14th Edition?

An Interactive Checklist with Automatic Scoring

Does your current text have these essential features to help students develop the skills that virtually all employers now expect them to possess?

  Yes No
  1. In-depth coverage of inclusive communication practices, including sensitive discussions of the dimensions of diversity and the dynamics of bias
  1. Up-to-date coverage of communication in virtual and hybrid work settings, including online meetings, online collaboration, and etiquette in the virtual workplace
  1. Coverage of the wide range of artificial-intelligence innovations in business communication, presented in nontechnical language to help students prepare for the systems they are likely to encounter in the job search and in the workplace
  1. Practical advice for improving workplace conversational skills
  1. A step-by-step method for resolving workplace conflict
  1. A win-win approach for pursuing successful business negotiations
  1. Thoughtful coverage of the emoji dilemma in contemporary business communication that relates the growth of emojis to the challenges of lean media and gives students practical advice to follow
  1. Integrated coverage of mobile communication, emphasizing the ways that messages need to be written and formatted for mobile audiences
  1. Discussion and examples of the nine compositional modes needed to use the full range of digital and social media successfully
  1. Practical advice on the business communication applications of social networking, complete with real-company examples and student writing activities
  1. Comprehensive coverage of the business applications of blogging and microblogging, with multiple examples and practical advice for both formats
  1. An online study system with an interactive eText, communication simulations, dynamic study modules, and a wide range of assessment and development activities
  1. Nearly 80 annotated model documents, ranging from printed letters and reports to websites, blogs, and social networking sites, that help students learn from real-life business examples
  1. Step-by-step advice for crafting and using an authentic personal brand statement
  1. Innovative treatment of storytelling as a business communication strategy
  1. Detailed advice for creating a compelling LinkedIn profile
  1. Example résumés based on real-life job openings, showing students how to adapt their content and presentation for specific opportunities
  1. Up-to-date advice on interviewing, with in-depth coverage of the interview process and practical tips for succeeding with phone, video, and artificial intelligence-enabled interviews
  1. Comprehensive review of media and channel choices, with pros and cons of each combination of medium and channel
  1. Practical advice for using text messaging and workgroup messaging systems
  You must answer every question in order for automatic scoring to occur.