Market-leading innovations, including In-depth and fully integrated coverage of the social communication model that is revolutionizing business communication and reshaping the relationships between companies and their stakeholders
Digital and social media concepts, techniques, and student activities integrated throughout the book, from career planning to oral presentations
Discussion and examples of the nine compositional modes needed to use the full range of electronic media successfully
Practical advice on the business communication applications of social networking (including social networks, user-generated content sites, community Q&A sites, and content curation sites), complete with real-company examples and student writing activities
Up-to-date coverage of business microblogging (e.g., Twitter), including its widespread use as a backchannel during presentations
Nearly 90 annotated model documents, ranging from printed letters and reports to websites, blogs, and social networking sites, that help students learn from real-life business examples
Nearly 120 illustrated examples of communication technologies help students grasp the wide range of tools and media formats they will encounter on the job.
An online study system with pre-tests, post-tests, and customized study plans; interactive Document Makeovers, mini-simulations, and videos of real student presentations ( http://mybcommlab.com)
Links to dozens of author-selected online media resources that extend in-chapter discussions
A free online content-updating service that maintains the currency of textbook content and provides you with a steady stream of new examples, lecture materials, and media to enliven your classes ( http://realtimeupdates.com/ebc11)
Coverage of personal branding as a powerful technique for career management and communication, along with an in-depth discussion of finding opportunities in today's challenging job market
Innovative treatment of storytelling as a business communication strategy
Full implementation of objective-driven learning that makes planning and course management easier for instructors and makes reading, study, and practice easier for students
Fresh, exciting content anchored by an integrated learning system that develops students' skills more quickly and effectively by (1) previewing essentials, (2) developing essentials, (3) enhancing essentials, and (4) reinforcing essentials
A real-world approach that features dozens of companies and business professionals in chapter examples, thought-provoking quotations, student activities, sample documents, and communication cases—including 50 cases that involve social/new media.
A dedicated chapter on crafting messages for social and electronic media, in addition to full integration of digital and social media coverage throughout every chapter
Coverage of wiki principles and techniques, with hands-on experience using a live wiki editor on the text's website
Up-to-date advice on résumés, including the rise of the online/social media résumé and the decline of the scannable résumé
Detailed coverage of writing for the web, complete with numerous webpage examples and student projects
Interactive "Document Makeovers" linked to model documents that reinforce important concepts in every chapter
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