How Does Your Book Compare to
Business in Action, 10th Edition?

An Interactive Checklist with Automatic Scoring

Does your current text have these essential features to help students develop the skills that virtually all employers now expect them to possess?

  Yes No
  1. The evolving impacts of the pandemic on multiple aspects of business, from new motivational and organizational strategies to reconsiderations of brittle global supply chains
  1. The wide range of artificial intelligence applications in business and important ethical questions related to AI usage
  1. The notion of disruptive innovation, those developments so fundamentally different and far reaching they can create new professions, companies, or even entire industries while damaging or destroying others
  1. The concept of the digital enterprise, in which a company relies on mobile connectivity, social media, artificial intelligence, and other digital tools to deliver value and build customer relationships
  1. Up-to-date coverage of diversity considerations in the contemporary workplace
  1. The digital transformation efforts that many companies are undertaking as they try to fend off new competitors and become digital enterprises
  1. The gig economy and the broader issue of redefining the concepts of jobs and employment as companies try to navigate through fast-changing environments
  1. Coverage of the rekindled hope for the union movement over the past several years.
  1. The evolving role of HR, including the need to create safe workplaces, ensure fair treatment, and provide equal opportunity
  1. The turmoil and innovations in retailing, including a greater focus on customer experience (CX) design, as physical retailers try to retain mobile and online shoppers
  1. Pricing innovations such as freemium pricing, adaptive pricing that uses artificial intelligence to change prices in real time, and the growing trend of device-as-a-service subscription pricing
  1. Voice of the customer (VoC) programs that use text analytics and other smart tools to capture customer sentiment and feedback
  1. Going beyond corporate social responsibility with the concept of the purpose-driven business
  1. The weaknesses in traditional transactional ledgers and how blockchain has the potential to solve them
  1. Big data and analytics, including tools such as marketing analytics and workforce analytics
  1. Information design that meets the needs of today’s students, with more than 10 thoughtfully designed Exhibits That Teach—diagrams and quick-reference tables that replace long passages of text to convey essential concepts efficiently and effectively
  1. Full implementation of objective-driven learning that makes planning and course management easier for instructors and makes reading, study, and practice easier for students
  1. In-chapter checkpoints that let students review material in manageable doses rather than being forced to take in an entire chapter at once
  1. Clear, straightforward writing with carefully selected examples, no filler or fluff, and a conversational style that conveys professional respect for students and the material
  1. Coverage of how the social media revolution has fundamentally changed the relationship between businesses and their stakeholders, empowering customers, knocking down barriers of organization and geography, and giving the best ideas a better chance of reaching the marketplace
  You must answer every question in order for automatic scoring to occur.