How Does Your Book Compare to
Business Communication Today, 15th Edition?

An Interactive Checklist with Automatic Scoring

Does your current text have these essential features to help students develop the skills that virtually all employers now expect them to possess?

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  1. Cutting-edge insights into the ways artificial intelligence (AI) and other aspects of the digital transformation are reshaping business communication—including preparing students for the AI systems they are likely to encounter in their job searches
  1. Integrated coverage of the mobile communication revolution in business communication, emphasizing the new ways that messages need to be written and formatted for mobile audiences
  1. Social media concepts, techniques, and student activities integrated throughout the book, from career planning to presentations, including how the social communication model changes the relationships between companies and their stakeholders
  1. Discussion and examples of the nine compositional modes needed to use the full range of digital media successfully
  1. Practical advice on the internal and external applications of business social networking, complete with real-company examples and student writing activities
  1. Up-to-date coverage of business microblogging (e.g., Twitter), including its use as a backchannel during presentations
  1. More than 90 annotated model documents that help students learn from real-life business examples, including 19 before/after pairs that highlight specific ways documents can be improved
  1. Nearly 140 in-use examples of communication technologies that help students grasp the wide range of tools and media formats they will encounter on the job
  1. An online study system with quizzes, customized study plans, interactive Document Makeovers, mini-simulations, and videos activities
  1. Free online resources for instructors that include a blog, instructor videos, slide presentations, curated magazines on, and media resources on Pinterest
  1. Coverage of personal branding as a powerful technique for career management and communication
  1. Innovative treatment of storytelling as a business communication strategy
  1. Full implementation of objective-driven learning that makes planning and course management easier for instructors and makes reading, study, and practice easier for students
  1. Fresh, exciting content anchored by an integrated learning system that develops students' skills more quickly and effectively by (1) previewing essentials, (2) developing essentials, (3) enhancing essentials, and (4) reinforcing essentials
  1. A real-world approach that features dozens of companies and business professionals in chapter examples, model documents, and communication cases
  1. Dedicated chapters on crafting messages for digital and social media, in addition to full integration of media coverage throughout every chapter—including a wide assortment of student projects
  1. Practical advice on creating business-quality video, which is rapidly becoming an important business communication medium
  1. Up-to-date advice on résumés, including a series of customized résumés that show students how to adapt a résumé to a specific, real-life job opportunities
  1. Step-by-step instructions for creating a compelling LinkedIn profile, which has become the single most important career document for many employees
  1. Detailed coverage of writing for the web and writing for wikis
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