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In-depth and fully integrated coverage of the mobile communication revolution that is reshaping
business communication, from the necessary changes in how messages should be written and
formatted to the use of mobile in career management, presentations, and other communication
tasks
Social media concepts, techniques, and student activities integrated throughout the book, from
career planning to oral presentations, including how the social communication model changes
the relationships between companies and their stakeholders
Discussion and examples of the nine compositional modes needed to use the full range of digital
media successfully
Practical advice on the business communication applications of social networking, complete
with real-company examples and student writing activities
Up-to-date coverage of business microblogging (e.g., Twitter), including its widespread use as a
backchannel during presentations
Dozens of annotated model documents that help students learn from real-life business
examples, including numerous before/after pairs with specific points of improvement spelled
out in ways that make it easy for students to follow
More than two dozen mobile communication examples, more than two dozen social media
examples, and a wide selection of other communication technologies to help students grasp the
range of tools and media formats they will encounter on the job
Intriguing highlights of emerging communication technologies such as the Internet of Things,
haptic communication, holograms, emotion recognition software, and smart communication
bots
An online assessment and preparation solution that helps students actively study and prepare
material for class; chapter-by-chapter activities, including study plans, focus on what students
need to learn and review in order to succeed (www.pearson.com/mylab/business-
communication)
Links to dozens of author-selected online media resources that extend in-chapter discussions
A free online content-updating service a that maintains the currency of textbook content and
provides you with a steady stream of new examples, lecture materials, and media to enliven
your classes
Coverage of personal branding as a powerful technique for career management and
communication, along with an in-depth discussion of finding opportunities in today’s job market
Innovative treatment of storytelling as a business communication strategy
Full implementation of objective-driven learning that makes planning and course management
easier for instructors and makes reading, study, and practice easier for students
Fresh content anchored by an integrated learning system that develops students’ skills more
quickly and effectively by (1) previewing essentials, (2) developing essentials, (3) enhancing
essentials, and (4) reinforcing essentials
A real-world approach that features a wide variety of companies and business professionals in
chapter examples, thought-provoking quotations, student activities, sample documents, and
communication cases
A dedicated chapter on crafting messages for digital and social media, in addition to full
integration of media skills throughout the text
Detailed coverage of writing for the web, complete with numerous webpage examples and
student projects
Up-to- date advice on résumés, including a series of customized résumés that show students
how to adapt a résumé to specific job opportunities
Detailed advice on building a LinkedIn profile
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