Cases in Marketing Management and Strategy Condition:Like New a large measure of human
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Cases in Marketing Management and Strategy Condition:Like New a large measure of humanFor senior year undergraduate Marketing courses, and first year MBA courses in Marketing International Asian Business. The book provides a broad based approach to Asia Pacific marketing case studies. Cases include studies on products and services; consumer and business markets; profit and non profit organizations; Asian firms operating within and outside of the region as well as non Asian companies operating in Asia; small and large enterprises;
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