How Does Your Textbook Compare to
Business in Action, 7th Edition?

	Yes	No
Full implementation of objective-driven learning that makes planning and course management easier for instructors and makes reading, study, and practice easier for students
Information "chunking" that helps students absorb new concepts in small, carefully metered segments before moving on to the next segment
In-chapter checkpoints that let students review material in manageable doses rather than being forced to take in an entire chapter at once
A clean page design that helps students read quickly and with better comprehension, rather than being distracted by decorative elements or fractured page layouts
Clear, straightforward writing with carefully selected examples, no filler or fluff, and a conversational style that conveys professional respect for students and the material
Concise but with no compromises in essential coverage, including dedicated chapters on employee motivation, customer communication, accounting, financial management, financial markets, and banking
More than 150 thoughtfully designed business visuals that replace long passages of text to convey essential concepts efficiently and effectively
An online study and assessment system such as MyBizLab (mybizlab.com), that offers a personalized interactive learning environment in which students can learn at their own pace and measure their progress along the way
Links to more than 80 author-selected online media resources that extend in-chapter discussions
A free online content-updating service that maintains the currency of textbook content and provides you with a steady stream of new examples, lecture materials, and media to enliven your classes (www.real-timeupdates.com/bia7))
Marketing coverage that emphasizes the current model of participative and interactive customer communication, rather than the outdated notion of "we talk, you listen" promotion in the old 4 Ps model
Coverage of how the social media revolution has fundamentally changed the relationship between businesses and their customers, empowering customers, knocking down barriers of organization and geography, and giving the best ideas a better chance of reaching the marketplace
Coverage of the emerging concept of unstructured organizations, which promises to change the nature of business management and employment
Comprehensive, four-level coverage of corporate social responsibility
A concise overview of the financial crisis that triggered the recent major recession, including the ethical and regulatory implications of banking reform

Scoring

Your current text scored 0 points

15 points: Your text is comparable.
11-14 points: Your text is fairly comparable but lacking in at least one important area.
8-10 points: Your text has significant shortcomings in coverage of contemporary business practices or information presentation.
7 points or less: Your text has serious problems with subject coverage, information delivery, or content gaps and probably reflects outdated business practices. Switching to Business in Action, Seventh Edition, will help your students succeed in today’s challenging job market.

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