In-depth and fully integrated coverage of the mobile communication revolution that is reshaping business communication, from the necessary changes in how messages should be written and formatted to the use of mobile in career management, presentations, and other communication tasks
Social media concepts, techniques, and student activities integrated throughout the book, from career planning to oral presentations, including how the social communication model changes the relationships between companies and their stakeholders
Discussion and examples of the nine compositional modes needed to use the full range of digital media successfully
Practical advice on the business communication applications of social networking (including social networks, user-generated content sites, community Q&A sites, and media curation websites), complete with real-company examples and student writing activities
Up-to-date coverage of business microblogging (e.g., Twitter), including its widespread use as a backchannel during presentations
Nearly 80 annotated model documents that help students learn from real-life business examples, including more than two dozen mobile communication examples and more than two
dozen social media examples
More than 130 in-use examples of communication technologies that help students grasp the wide range of tools and media formats they will encounter on the job
Intriguing highlights of emerging communication technologies, such as the Internet of Things, haptic communication, holograms. emotion recognition software, and smart communication bots.
An online study system with pre-tests, post-tests, and customized study plans; interactive Document Makeovers, mini-simulations, and videos of real student presentations ( http://mybcommlab.com)
Free online resources for instructors that include a blog, multiple content curation services, custom web search tool, instructor videos, slide presentations, and media resources on Pinterest
A free online content-updating service that maintains the currency of textbook content and provides you with a steady stream of new examples, lecture materials, and media to enliven your classes ( www.real-timeupdates.com/bct14)
Coverage of personal branding as a powerful technique for career management and communication, along with an in-depth discussion of finding opportunities in today's challenging job market.
Innovative treatment of storytelling as a business communication strategy.
Full implementation of objective-driven learning that makes planning and course management easier for instructors and makes reading, study, and practice easier for students.
Fresh, exciting content anchored by an integrated learning system that develops students' skills more quickly and effectively by (1) previewing essentials, (2) developing essentials, (3) enhancing essentials, and (4) reinforcing essentials.
A real-world approach that features dozens of companies and business professionals in chapter examples, model documents, and communication cases
Dedicated chapters on crafting messages for digital and social media, in addition to full integration of mobile coverage throughout every chapter—including a wide assortment of student projects
Practical advice on creating business-quality video, which is rapidly becoming an important business communication medium
Up-to-date advice on rèsumès, including a series a series of customized rèsumès that show students how to adapt a rèsumè to specific job opportunities.
Detailed coverage of writing for the web and writing for wikis, with hands-on experience using a live wiki editor on the text’s website
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