How Does Your Textbook Compare to
Business Communication Essentials,
8th Edition

An Interactive Checklist with Automatic Scoring

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  1. In-depth and fully integrated coverage of the mobile communication revolution that is reshaping business communication, from the necessary changes in how messages should be written and formatted to the use of mobile in career management, presentations, and other communication tasks
  1. Social media concepts, techniques, and student activities integrated throughout the book, from career planning to oral presentations, including how the social communication model changes the relationships between companies and their stakeholders
  1. Discussion and examples of the nine compositional modes needed to use the full range of digital media successfully
  1. Practical advice on the business communication applications of social networking, complete with real-company examples and student writing activities
  1. Up-to-date coverage of business microblogging (e.g., Twitter), including its widespread use as a backchannel during presentations
  1. Dozens of annotated model documents that help students learn from real-life business examples, including numerous before/after pairs with specific points of improvement spelled out in ways that make it easy for students to follow
  1. More than two dozen mobile communication examples, more than two dozen social media examples, and a wide selection of other communication technologies to help students grasp the range of tools and media formats they will encounter on the job
  1. Intriguing highlights of emerging communication technologies such as the Internet of Things, haptic communication, holograms, emotion recognition software, and smart communication bots
  1. An online assessment and preparation solution that helps students actively study and prepare material for class; chapter-by-chapter activities, including study plans, focus on what students need to learn and review in order to succeed ( communication)
  1. Links to dozens of author-selected online media resources that extend in-chapter discussions
  1. A free online content-updating service a that maintains the currency of textbook content and provides you with a steady stream of new examples, lecture materials, and media to enliven your classes
  1. Coverage of personal branding as a powerful technique for career management and communication, along with an in-depth discussion of finding opportunities in today’s job market
  1. Innovative treatment of storytelling as a business communication strategy
  1. Full implementation of objective-driven learning that makes planning and course management easier for instructors and makes reading, study, and practice easier for students
  1. Fresh content anchored by an integrated learning system that develops students’ skills more quickly and effectively by (1) previewing essentials, (2) developing essentials, (3) enhancing essentials, and (4) reinforcing essentials
  1. A real-world approach that features a wide variety of companies and business professionals in chapter examples, thought-provoking quotations, student activities, sample documents, and communication cases
  1. A dedicated chapter on crafting messages for digital and social media, in addition to full integration of media skills throughout the text
  1. Detailed coverage of writing for the web, complete with numerous webpage examples and student projects
  1. Up-to- date advice on résumés, including a series of customized résumés that show students how to adapt a résumé to specific job opportunities
  1. Detailed advice on building a LinkedIn profile
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